Archive for the Trends Category
Dec30
Another car brand has revealed its new flat logo
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One of the most important rebrands at the end of 2021, which chose the flat design for its logo was that of Swedish car manufacturer Volvo.
According to Volvo, the new design is a modern reinterpretation of the logo, but retains its own essence. Volvo’s new logo is a simple black, flat design which keeps the same circular shape as both the male symbol and the scientific symbol for iron, first used by the brand in 1927.
Volvo joins other car manufacturers like Toyota, Renault, Kia and others who have decided to switch to flat design with their logos.
It is the only major change of the Volvo logo in the last 7 years.
Aug16
This Is How an Artist Can Make a Side Gig Profitable
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A staggering 63 percent of Americans admit to living paycheck to paycheck, so it’s no surprise that approximately one in three of them are working a side hustle to make ends meet. Many of them elect to do so through artistic endeavors, which not only helps pad your bank account, but as Forbes points out, that creative outlet offers the added benefit of boosting your mental and physical well-being.
If you dabble in artistic pursuits as a hobby, it may be time to consider pursuing a side gig. But before stretching a canvas, joining a jam session or throwing clay after your nine-to-five job, make sure you approach a second job the right way so you can ensure that it’s profitable. Vector Logos presents some ideas to help artists, graphic designers, and other creatives get their side gigs off the ground.
Secrets of performance
For starters, you need to figure out what you’re going to offer, whether that’s a service or a product. Some artistic gigs include, but are not limited to, animator, art teacher, graphic designer, makeup artist, industrial designer, fashion designer, motion graphics designer, painter, sculptor, jewelry designer, cake decorator, and illustrator. Getting going is easy these days, thanks to the internet. There are job platforms like Upwork which help you to market talents like graphic design services, where you can connect with clients, frame project details, and set your own freelance graphic design rates.
Do It Your Way
Whichever path you choose, Mic suggests thinking about how you can make your offering different. Before diving into your project, make sure you craft a detailed budget that includes all of your costs — from materials to home office to vehicle if applicable — so you can ensure you’ll actually be turning a profit from your gig.
It’s also crucial that you find a balance between your day job and side gig without feeling burned out or compromising one for the other — remember, for now, you need that nine-to-five job. You can’t risk losing a steady job, especially if you have a family or a pile of debt to pay down. Focus on one job at a time so you’re putting in 100 percent effort. Use a day planner or app to keep track of your schedule, make to-do lists, and set boundaries for both jobs. It’s also important to make time for self-care such as proper rest, exercise, healthy meals (try cooking them ahead and freezing to save time), and social time with friends and family.
The Perfect Creative Environment
Make sure you have the proper home workspace so that your side gig feels like a profitable job, not just a hobby. Choose a distraction-free space that’s either an independent room or at the very least is sectioned off by some form of partition. Find an organizational system that works best for you, but don’t neglect this detail as it’s liable to save you from having a few headaches.
A comfortable place to work will prevent stress on your neck and back, and with the right design you gain the added benefit of raising the value of your home. Since you already have an artistic eye, you should have no problem figuring out ways to decorate your workspace in order to feel inspired and focused while also being aesthetically pleasing.
If all goes well, there may come a time when you can turn your side gig into a full-time business — but just make sure you’re in the right place financially before giving your notice. If this is your goal, save — don’t spend — the profits from your side job so you can put together an emergency fund and support startup costs. This is also a good time to reconfigure your budget (to include all your financial responsibilities) to reflect the fact that you’re no longer generating a second income stream.
Is it time to take your creative talents to the next level? It can be scary to put your abilities out there, but it can also benefit you in important ways. Not only is it a meaningful chance to express yourself, but you can gain a much-needed income boost.
Vector Logos can help you find exclusive, ready-made graphics for your business logo. Check out our different designs today.
Photo Credit: Pexels
Jul10
Renault has revealed their new geometric logo
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Renault unveils its ‘Renaulution’ strategy earlier this year, which contains its aims for over the next few years.
The new logo is a minimalist, geometric one and is the most important change of their diamond-shape from 1992 until now.
Renault’s new logo is reminiscent of its 1972 version, but is more streamlined and optimized for current devices and new media.
Throughout history, the French car manufacturer logo has undergone several major changes since its creation in 1925.
“The diamond shape is a very strong symbol, it hasn’t changed since 1925, so that’s a very strong icon, a recognition element for the brand. This logo is a mix between heritage and projecting the brand into the future. It’s a mix of historical root values for the brand, and holding fresh and new values as well for the future.
…
Now, it made sense to again go back to flat design which is a thing of our times, and yet, give it moment, through the interaction of two diamond shapes, in fact, looping one into the other, to create again movement, interaction, complementarity. So, the flat design approach is very interesting in our digital world, in the way we can manipulate a logo for websites, applications on smartphones or even the screens inside the car”, says Renault’s design director Giles Vidal.
“The Renault 5 Prototype was the first car and expression of this logo”, Vidal says
South Korean automotive company KIA Motors has revealed a new logo in a pyrodrone-based fireworks show this month.
Kia Motor’s new logo consists of a brand’s name written in an angular wordmark with connected letters.
“Kia seals its brand promise by developing the new logo to resemble a handwritten signature. The rhythmical, unbroken line of the logo conveys Kia’s commitment to bringing moments of inspiration, while its symmetry demonstrates confidence,” said KIA Motors.
The first version of the logo worked in the period 1994-2012.
The company’s previous logo, as a badge with separated red letters, has updated in 2012.
“Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation”, said Ho Sung Song, Kia’s President and CEO. “The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry.”
Kia thus joins other car manufacturers who recently rebrand, like Toyota, Vauxhall, Nissan and BMW which renewed their logos in 2020.
Recently, Toyota has redesigned its logo with a revised visual identity, created by The & Partnership for Toyota’s Europe division. They opting for a flat design includes removing its wordmark.
In fact, Toyota joins other major car brands that have abandoned 3D logos and returned to a 2D, flat design, in the last time.
However, this is not a trend, but rather a need for simplification, according to The & Partnership art chief Dan Beckett, in an interview at Deezen.com
The & Partnership agency has personalized typography, called Toyota type, for both formats: digital and physical, with a monochrome color palette and a red accent.
With the advent of many devices, the new digital age has changed the perspective of design with a much more simplified, minimalist one.
Many other car brands have already redesigned their logo and visual identity to contemporary needs.
Above are just few of them.
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