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Home Page | 2020 | October

Archive

Oct12

Return to Flat Design

posted by admin

Comments Off on Return to Flat Design

Recently, Toyota has redesigned its logo with a revised visual identity, created by The & Partnership for Toyota’s Europe division. They opting for a flat design includes removing its wordmark. 

 

toyota new flat logo

 
 

In fact, Toyota joins other major car brands that have abandoned 3D logos and returned to a 2D, flat design, in the last time. 

 
 

toyota rebrand design

 
 

However, this is not a trend, but rather a need for simplification, according to The & Partnership art chief Dan Beckett, in an interview at Deezen.com

The & Partnership agency has personalized typography, called Toyota type, for both formats: digital and physical, with a monochrome color palette and a red accent. 

 
 

toyota typography and color

 
 

With the advent of many devices, the new digital age has changed the perspective of design with a much more simplified, minimalist one.

Many other car brands have already redesigned their logo and visual identity to contemporary needs.

 
 

flat car brand designs

 

 Above are just few of them. 

 
 

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