Login / Register
vector logos

Vector Logos and Illustrations

0 Items
$ 0 00

Cart

View Cart Empty Cart
  • No products in the cart.
contact

ANY QUESTION?

Get in touch with us

support

CUSTOMER SUPPORT

support@vectorlogos.net

LOVE IS SHARING      
facebook
twitter
pinterest
instagram
  • HOME
  • READY-MADE LOGOS
  • EXCLUSIVE LOGOS
  • NON-EXCLUSIVE LOGOS
  • ILLUSTRATIONS
  • LOGO DESIGN BY
    • TYPE & STYLE
      • Abstract Logos
      • Decorative Logos
      • Emblem Logos
      • Exclusive Logos
      • Geometric Logos
      • Heraldic Logos
      • Illustrative Logos
      • Letter Logos
      • Line Art Logos
      • Minimalist Logos
      • Monoline Logos
      • Non-Exclusive Logos
      • Shield Logos
    • PRICE
      • 0 – 100 $
      • 100 – 200 $
      • 200 – 300 $
      • 300 – 500 $
      • 500 – 990 $
    • FEATUREDFEATURED

      Aqua Symbol Design
      $ 9

  • BLOG
  • CONTACT

Home Page | 2019 | August

Archive

Aug24

Few logo design principles and thoughts

posted by admin

Comments Off on Few logo design principles and thoughts

paul rand logo design principles feature

Paul Rand, one of the most influential graphic designers of the 20th century, alongside with Saul Bass and Milton Glaser, evokes in his book A Designer’s Art (1985), Cézanne‘s letter to Émile Bernard (Aix-en-Provence, April 15, 1890): “It treats nature with the help of the cylinder, sphere, cone, everything to bring it to an appropriate perspective, so that each part of an object or plan is directed to a central point.” He things that the statement is “perhaps, the most influential statement to affect the course of modern painting, not because of the blind grip, but because the reference to the cylinder, sphere and cone was taken out of context (see Theodore Reff, ‘Cézanne and Poussin‘ – 1960) and misinterpreted innocently: a simple lesson from the Renaissance perspective was constructed to mean that geometric simplicity will now play an important role in how we perceive modern painting.

fernand leger - contrast of forms

Léger and Malevich‘s work, circa 1912, literally illustrates this error and shows how accidents are often the source of important discoveries.”

In addition to that, Rand highlights the fundamental role that simplicity plays in visual communication, beyond all 7 principles of logo design stated by him: distinctiveness, visibility, useability, memorability, universality, durability and timelessness.
Twitter, WWF or Apple logo are just a few examples of simplicity.

timeless logos

Of course, there are many famous logo designs, like these, in the business sector, but beyond them, Paul Rand concludes: „It is easier to remember a good designed image than one that is muddled. A well designed logo, in the end, is a reflection of the business it symbolizes. It connotes a thoughtful and purposeful enterprise and mirrors the quality of its products or services. It is good public relations – a harbinger of goodwill. It says ‘We care’.”

1
How to Build Your Website
How to Build Your Website on a Foundation for Steady Business Growthposted by admin
old fashionable marketing
Old-Fashioned Marketing Methods That Still Workposted by admin
start a business
How You Can Effortlessly Start a Business in 8 Hoursposted by admin
best practices for small business branding
3 Best Practices for Small Business Brandingposted by admin
Hermes becomes Evriposted by admin

Recent comments

Archives

  • September 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • December 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • April 2021
  • March 2021
  • January 2021
  • October 2020
  • July 2020
  • April 2020
  • December 2019
  • October 2019
  • August 2019
  • November 2018

Categories

  • Art
  • Business
  • Design
  • Gifts
  • Trends
  • Web Design


© 2021 Vectorlogos.net

Offers: save up to 50% on our logos

popup-image

Stay tuned with new affordable offers. Sign up for our newsletter to receive all the good news.