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Home Page | Design | Return to Flat Design

Oct12

Return to Flat Design

posted by admin

Comments Off on Return to Flat Design

Recently, Toyota has redesigned its logo with a revised visual identity, created by The & Partnership for Toyota’s Europe division. They opting for a flat design includes removing its wordmark. 

 

toyota new flat logo

 
 

In fact, Toyota joins other major car brands that have abandoned 3D logos and returned to a 2D, flat design, in the last time. 

 
 

toyota rebrand design

 
 

However, this is not a trend, but rather a need for simplification, according to The & Partnership art chief Dan Beckett, in an interview at Deezen.com

The & Partnership agency has personalized typography, called Toyota type, for both formats: digital and physical, with a monochrome color palette and a red accent. 

 
 

toyota typography and color

 
 

With the advent of many devices, the new digital age has changed the perspective of design with a much more simplified, minimalist one.

Many other car brands have already redesigned their logo and visual identity to contemporary needs.

 
 

flat car brand designs

 

 Above are just few of them. 

 
 

Posted by admin in Design, Trends Tags: car brands, flat logo design, toyota flat new logo, toyota logo, toyota new typography, toyota rebrand, toyota visual identity, typography design

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