For the 15th time in a row, Pentagram is creating the identity of the London Design Festival, an event that aims to celebrate and promote London as the world design capital.

This year, Domenic Lippa, Pentagram partner and Creative Director of the festival, focuses around the “form” and launches a bold 3D typographic identity with strong contrasts. 

This is the second major event in the field after the pandemic and will take place between 18-26 September 2021, in 10 districts of the London capital: Brompton Design District, Clerkenwell Design District, Islington Design District, King’s Cross Design District, Mayfair Design District, Shoreditch Design Triangle, William Morris Design Line, Design District at Greenwich Peninsula, Park Royal Design District and Southwark South Design District. 

With so many locations, the attempt was to create an LDF identity that would work both on physical and digital platforms, but also in different moving environments. 

“It’s always collaborative between myself, John Sorrell and Ben Evans. I try to challenge them each year, and they encourage me to surprise them. We collectively know what we want, so the ambition is to constantly reinvent ourselves, but with a recognisable DNA thread linking each year’s campaign with the brand.”, says Domenic Lippa. 

The London Design Festival will take place during the period 18-26 September 2021.