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Renault unveils its ‘Renaulution’ strategy earlier this year, which contains its aims for over the next few years.
The new logo is a minimalist, geometric one and is the most important change of their diamond-shape from 1992 until now.
Renault’s new logo is reminiscent of its 1972 version, but is more streamlined and optimized for current devices and new media.
Throughout history, the French car manufacturer logo has undergone several major changes since its creation in 1925.
“The diamond shape is a very strong symbol, it hasn’t changed since 1925, so that’s a very strong icon, a recognition element for the brand. This logo is a mix between heritage and projecting the brand into the future. It’s a mix of historical root values for the brand, and holding fresh and new values as well for the future.
Now, it made sense to again go back to flat design which is a thing of our times, and yet, give it moment, through the interaction of two diamond shapes, in fact, looping one into the other, to create again movement, interaction, complementarity. So, the flat design approach is very interesting in our digital world, in the way we can manipulate a logo for websites, applications on smartphones or even the screens inside the car”, says Renault’s design director Giles Vidal.
“The Renault 5 Prototype was the first car and expression of this logo”, Vidal says