Archive for the Design Category
Mezzo, the French network dedicated to classical music, dance and jazz, celebrates its 25th anniversary with a new logo, last month.
“Since 1998, Mezzo has been supporting many young artists who have become major figures of our time.” – says mezzo.tv
The new logo is more contemporary. Its typography was created in a more geometric and minimalist manner, according to our times.
The letter “O” symbolizes a globe made of two semicircles that suggests cultural diversity.
Jul11
Old-Fashioned Marketing Methods That Still Work
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It’s easy to forget about the things that worked before the internet, but there are still plenty of old-fashioned marketing methods that work today.
For example, you can still use custom flyers, postcards, coupons, billboards, stickers, and yard signs to great effect. What’s more, you can use these old-fashioned methods in conjunction with modern marketing methods, such as social media, email, and so on.
To make the most of your modern-day marketing efforts, read on to learn more.
The Power of a Good Slogan
There are many old-fashioned marketing methods that work well with modern methods. One of the most successful marketing methods is a good slogan. We live in an age where technology and cell phones have taken over, but what they can’t do as well is create catchy slogans.
There’s a lot of work that goes into creating a catchy slogan. But if you know the steps, it’s not so difficult. A good slogan will be short and sweet with a clear message that sticks in the customer’s mind. It should also be written in a way that is memorable and simple.
Coupons and Discounts
Another old-fashioned marketing technique that works well with modern marketing methods is coupons and discounts. These offers can be given to customers online or offline through flyers, postcards, and via email, just to name a few.
By partnering these two types of advertising together, you’ll have a better chance at generating more interest in your offer since people will be seeing it more often.
Bottom line: If you want to get people to buy your product or service, you need to offer them a deal they can’t refuse. To do this, you’re going to have to create an offer with an incentive that is irresistible.
This could be a limited amount of free products or services, or it could be a discounted price for those who purchase now. Either one will work as long as it’s better than what the customers are already getting elsewhere.
Tools You Can Use For Basic Design
When you’re designing your marketing efforts, it’s important to ensure that they are professional and easy to read. There is a lot of free software available on the internet that can help you with this.
If you don’t have any design experience, there are many templates that allow you to create a professional-looking advertisement. What’s important is that you market yourself in a way that connects with your customer base.
If you don’t know who your customer base is, you will need to conduct some research about who the most likely person to buy your product or service is. You can then craft your advertisements to reach your target audience.
Promoting With Flyers
One of the most effective ways to promote your business is through the use of flyers. Flyers are a great way to reach a large audience with minimal effort, and they can be customized to target specific demographics. Additionally, flyers are relatively inexpensive to produce and can be distributed manually or through the use of flyer delivery services. The easiest way to create a unique and attractive flyer is to utilize a free online flyer maker. Choose from a library of customizable templates and add your own copy, images, and font.
The Importance of Business Cards
A business card leaves a lasting impression, is more visible than email, and offers potential customers and clients something tangible to remember you by. Designing a personalized business card is simple when you use a business card maker. You can customize your business card by adding images, text, color schemes, and the font of your choice. You can also check in with Vector Logos for attractive ready-made logos that you can add to your business cards and all your marketing materials.
While you shouldn’t neglect digital marketing strategies, traditional marketing can also draw customers to your business. Create an effective slogan, offer coupons and discounts, and design flyers and a business card that leave a lasting impression.
Text credit: Elena Stewart
Photo credit: Pexels
Jun10
How You Can Effortlessly Start a Business in 8 Hours
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Everyone starts a business to make sales and grow their brand. Growth is a process that one should embark upon with hard work and determination, and it doesn’t just happen overnight.
However, did you know you can start and run a successful business within just 8 hours? Well, here’s how to make that happen, courtesy of VectorLogos.net.
1st hour – Enhance your idea
You already know you want to start a business, but what kind of a business do you want to launch? Explore your market, identify gaps that need to be filled, and be sure the idea you initially had in mind can fill the void in the market.
2nd hour – The company names
Many people waste a lot of time overthinking suitable names for their startups. Instead, contact a professional who knows about branding and marketing to help you make the right choice. After all, the company name will be everyone’s first impression. Next, register that business name since it will help you identify your business for security purposes. In most cases, approval is done on the spot while registering for a trading name.
3rd and 4th hours – Business licenses
Do your due diligence and research the business permits and licenses needed for your location and in general. Check in with your local government, and if you’re working from home, your HOA or landlord might restrict what can and cannot be done on the premises. Bear in mind that you can always appeal any limitations that keep you from operating; be ready to point out the positive benefits you’re bringing to the community, and shine the best light on your plans.
5th hour – Business personal property form
Businesses pay taxes on property and income; however, this is not necessary for all locations. It’s advisable to determine what is mandatory in your locality and list all the property you bought before launching the business.
Don’t list those items you owned prior to your launch but still use at your business, such as cameras and computers you’ll need for your startup. Since you can still use the items when not working, it’s unnecessary to include them on this form.
Lastly, ensure that you pick a favorable business entity; consider an LLC so that your personal assets will not be seized in the event of a lawsuit.
6th hour – Get a business bank account
Of course, you will need a bank account for accounts payable and receivable. It is best to use separate bank accounts for your business use and personal use. This makes it far easier to avoid mingling your monies, which can create a nightmare come tax time, or if you should decide to apply for a loan or grant.
7th hour – Get your Employer Identification Number
A federal tax number called an Employer Identification Number (EIN) is used to identify your business but is not necessary from the start unless you plan to have employees immediately.
It is advisable to keep track of your business on your own before bringing in the employees. And even if you choose to get an EIN, it’s free and easy. Apply online at the Small Business Association website, and this way, and you will have your EIN in minutes.
8th hour – Accounting
You could create a simple spreadsheet to monitor the flow of money in your business. Unfortunately, unless you’re a trained accountant, you’ll quickly find that using only a spreadsheet for all your necessary functions is inadequate. Instead invest early in cloud accounting software for your business. You’ll have all the tools you need at your fingertips, so you won’t have to worry about creating accounting tools from scratch.
One reason solid bookkeeping is a must is your records can play a big role in helping you qualify for a loan or grant. Keep in mind that lenders and grantors will look at your personal finances as well as those of your business. Consider using free online tools to do simple tasks like calculating your debt to income ratio to make sure you can get the funding you need if and when the time comes.
If you follow these simple tasks and work through the appropriate steps, you can have your new business rolling in just 8 hours. All it takes is proper planning and self-organization.
VectorLogos.net offers high quality ready-made vector logos download, for your personal and business purposes, as digital files for sale. These vector logos save your time and money, and keep you focused on your own business. Just choose the right vector logos and these are ready for an instant download, after your confirmed payment.
For more information, please visit our website or contact us today!
Text credit: Elena Stewart
Photo credit: Pexels
May23
3 Best Practices for Small Business Branding
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There’s a lot of contradictory advice when it comes to branding, but there’s no denying that small businesses need to create a clear-cut, identifiable brand to survive — especially in the online marketplace. Vector Logos invites you to consider the following three best practices when determining the best branding strategy for your company.
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Determine Your Audience
Reaching your target market may take some trial and error in the beginning. You may already know your demographic, but if you don’t, consider where your customers live, how old they are, and which social media they most frequently use to get a basic sense of what your marketing strategies should be. Choosing a branding strategy will depend heavily on whose attention you are trying to get. Use a demographic mapping tool — or hire a professional to do it for you — for fast analysis of your customers’ metrics.
It’s important that you (or whoever you hire) regularly check these metrics and key performance indicators to analyze how your customers are responding to your marketing tactics and see if they are meeting expectations. If they aren’t, it’s time to pivot and switch strategies. A professional branding marketer can help you if you tire of trying to figure out these details by yourself.
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Create a Narrative
According to numerous digital marketing experts, the best brands tell a story. Perhaps you’re running a family company that your grandfather founded, or maybe you lost your job and decided to bounce back by turning your hobby into a full-fledged online business. Whatever your background, you’ll see the most connection from customers and likely the best sales results if you connect with your audience by telling them a story.
As you think about what to include in this narrative, let your customers know more about your passions, hopes, and goals for your business. This helps your customers feel a sense of connection to you, which is crucial if the business you own is online-based. Shy away from obvious sales pitches, guilt appeals, or anything that doesn’t feel ethically right to you.
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Know When to Hire a Pro
While you may be able to build a simple website with a template platform such as WordPress, you may not have the skills (or the time) to create an appealing and functional site and run the site and your social media platforms by yourself. Consider working with a digital marketing agency who can optimize your website, handle SEO, and manage Google and Facebook ads.
When it comes to choosing a logo that represents your brand, try Vector Logos for ready-made options you can easily download and then customize with Adobe Illustrator software. Choose from many expertly designed logos that include your desired font, colors, and design elements.
If you’re new to marketing your business in the digital space, branding can be a tough concept to tackle. Before throwing yourself into the task, take some time to research what you need and reach out to other small business owners to learn how they branded their businesses. Get in touch with professionals with branding experience if you need help with the concept or the practicalities such as web design, logos, and social media engagement. The clearer the concept and the more engaging the narrative, the better identity your company has.
Work with consultant Brad Adams to scale your business and grow your sales and profits! Call (702) 583-6656
Text credit: Elena Stewart
Photo credit: Pexels
Hermes, the British delivery company, has a new name now: Evri. The new design was created by creative agencies Superunion and Monotype, as a multi-font logo with thousands of variations, in a comprehensive rebrand.
The new logo typeface was created with many different characters for each of the four letters of Evri, as well as a generative instrument to produce random combinations.
There are a total of 194,481 possible logo combinations – enough for every vehicle in the 5,000 – Evri trucks to have its own logo.
“If they wish to change a letter, for example because it is too expressive or too similar to the letter it sits next to, they can use the tool to choose another alternate. Each character has 20 OpenType alternate glyphs, while each number has four variants and punctuation is confined to a single set.”, said Mark Wood, Superunion senior creative director.
Superunion is a subsidiary of the advertising company WPP and is headquartered in London. The agency has worked also on the branding for Notpla, a company making biodegradable packaging.
Monotype‘s previous works include redesigns for digital era of the the popular font Helvetica and the London Underground’s Johnston typeface.
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