South Korean automotive company KIA Motors has revealed a new logo in a pyrodrone-based fireworks show this month.

Kia Motor’s new logo consists of a brand’s name written in an angular wordmark with connected letters.

“Kia seals its brand promise by developing the new logo to resemble a handwritten signature. The rhythmical, unbroken line of the logo conveys Kia’s commitment to bringing moments of inspiration, while its symmetry demonstrates confidence,” said KIA Motors.

The first version of the logo worked in the period 1994-2012. 

The company’s previous logo, as a badge with separated red letters, has updated in 2012.

“Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation”, said Ho Sung Song, Kia’s President and CEO. “The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry.”

Kia thus joins other car manufacturers who recently rebrand, like Toyota, Vauxhall, Nissan and BMW which renewed their logos in 2020.