Probably you already know that Facebook recently introduced its new company branding. They has a new logo to „distinguishing the Facebook company from the Facebook app, which will keep its own branding” So, the new branding uses custom typography and capitalization to create a visual distinction between their company and app. 

Even if it is really generic, as someone says, the new logo looks good, in a minimalist manner, and is much more versatile than the previous one. As well, the new logo is more neutral and works better with their apps and services that include: Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra.