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Home Page | Design | Hermes becomes Evri

Apr29

Hermes becomes Evri

posted by admin

Comments Off on Hermes becomes Evri

Hermes, the British delivery company, has a new name now: Evri. The new design was created by creative agencies Superunion and Monotype, as a multi-font logo with thousands of variations, in a comprehensive rebrand.

 

hermes evri logo

 

The new logo typeface was created with many different characters for each of the four letters of Evri, as well as a generative instrument to produce random combinations.

 

hermes evri logo vehicle

 

There are a total of 194,481 possible logo combinations – enough for every vehicle in the 5,000 – Evri trucks to have its own logo.

 

hermes evri rebrand

 

“If they wish to change a letter, for example because it is too expressive or too similar to the letter it sits next to, they can use the tool to choose another alternate. Each character has 20 OpenType alternate glyphs, while each number has four variants and punctuation is confined to a single set.”, said Mark Wood, Superunion senior creative director.

 

hermes evri rebrand trucks

 

Superunion is a subsidiary of the advertising company WPP and is headquartered in London. The agency has worked also on the branding for Notpla, a company making biodegradable packaging.

Monotype‘s previous works include redesigns for digital era of the the popular font Helvetica and the London Underground’s Johnston typeface.

Posted by admin in Design, Trends Tags: evri logo, evri logo design, hermes new branding, hermes new logo

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