Comments Off on Yahoo! – new design, new perspectives
Since its establishment, Yahoo! pioneered the virtual environment to whose development it contributed by default. Some people only know about the “black period” because of the color. It was in 1994, when the logo did not have an exclamation mark.
Over the time Yahoo! logo has undergone few redesigns until 2019.
Recently, the Sunnyvale-based company has fundamentally changed their visions and adapted their branding to the new demands of the time. They, also, announced a series of new products and features. Pentagram had the mission to exhausting Yahoo!’s philosophy in a contemporary, minimalist, manner, more simplified and according to the new virtual world.
The result – a refreshed wordmark set în Centra No. 2 Extrabold modified such that to be more geometric and compact compared to its predecessor. The exclamation mark was italicized for emphasis. Also, the „y” and „!” are set at an angle of 22.5 degrees (1/16 of a circle) to suggest a sense of momentum and excitement.
The logo has been optimized to work across many platforms and scales, as well on the small canvas of a mobile app. A simple „y!” monogram is used for favicons and social media icons, but, also, with various channels to create sub-brands for Yahoo Finance, Yahoo Sports and Yahoo Weather.
Finally, the color palette of the logo was refined as „grape jelly” for primary purple and „hulk pants” & „malbec” for secondary purples, as well as accent colors.
Comments Off on Few logo design principles and thoughts
Paul Rand, one of the most influential graphic designers of the 20th century, alongside with Saul Bass and Milton Glaser, evokes in his book A Designer’s Art (1985), Cézanne‘s letter to Émile Bernard (Aix-en-Provence, April 15, 1890): “It treats nature with the help of the cylinder, sphere, cone, everything to bring it to an appropriate perspective, so that each part of an object or plan is directed to a central point.” He things that the statement is “perhaps, the most influential statement to affect the course of modern painting, not because of the blind grip, but because the reference to the cylinder, sphere and cone was taken out of context (see Theodore Reff, ‘Cézanne and Poussin‘ – 1960) and misinterpreted innocently: a simple lesson from the Renaissance perspective was constructed to mean that geometric simplicity will now play an important role in how we perceive modern painting.
Léger and Malevich‘s work, circa 1912, literally illustrates this error and shows how accidents are often the source of important discoveries.”
In addition to that, Rand highlights the fundamental role that simplicity plays in visual communication, beyond all 7 principles of logo design stated by him: distinctiveness, visibility, useability, memorability, universality, durability and timelessness.
Twitter, WWF or Apple logo are just a few examples of simplicity.
Of course, there are many famous logo designs, like these, in the business sector, but beyond them, Paul Rand concludes: „It is easier to remember a good designed image than one that is muddled. A well designed logo, in the end, is a reflection of the business it symbolizes. It connotes a thoughtful and purposeful enterprise and mirrors the quality of its products or services. It is good public relations – a harbinger of goodwill. It says ‘We care’.”
Comments Off on A quote from Francis Bacon